1. Nielsen – USA

Market research company Nielsen leads by revenue and largest scale. Headquartered in New York, USA and has up to 44,000 market research specialists operating in more than 100 countries. The company is listed on the New York Stock Exchange (NYSE) and is part of the S&P 500.

Nielsen has branches in both Ho Chi Minh City and Hanoi.


  1. Kantar

Market research company Kantar has the 2nd largest market share. Founded in 1993, headquartered in London, UK and has about 30,000 employees.

Kantar is a subsidiary of WPP, one of the world’s largest agencies in advertising, PR, media and market research.

Kantar operates with several sub-brands in the marketplace, including Kantar Health, Kantar Media, Kantar Millward Brown, Kantar TNS, Kantar Retail and Kantar Public. In Vietnam, Kantar has a branch in Ho Chi Minh City.


  1. QuintilesIMS

QuintilesIMS, formed by the $17.6 billion merger between Quintiles and IMS Health in 2016. Is an American company providing market research services to the medical, pharmaceutical, and scientific industries.


  1. Ipsos

Ipsos originates from France, was launched in 1975 in Paris, France, has offices in more than 80 countries, employs more than 16,000 professionals.


  1. Other research companies

Other companies among the top ten global market research firms are IRI; an American market research company focused on the consumer packaged goods industry; Westat, a US company that supports US Government agencies, as well as businesses, organisations, and state and local governments; Wood MacKenzie, a research and consulting company for the energy, chemical, renewable energy, metals and mining sectors; Intage, a Japanese market research company; and Dunnhumby, a UK-based client science company with more than 2,000 experts in offices across Europe, Asia, Africa and the Americas.


  1. Company produces industry report, company research, market research in Vietnam


Vietnam Industry Research and Consultancy (VIRAC)


VIRAC was established by a team of reputable and highly specialized personnel, specializing in providing financial information, conducting market research in the region, conducting research reports and in-depth analysis on business industries. economy for domestic and foreign customers, always striving to provide customers with sharp and reliable information about the market and competitors.


VIRAC provides market survey services, on-demand market research and consulting services, in-depth industry reports, standards reports, market intelligence reports and company reports.


With comprehensive and in-depth market analysis, the goods and services industries are interested by customers, from financial to non-financial sectors. VIRAC brings in-depth understanding of the domestic market to customers through reports with the same quality standards as the most prestigious consulting firms in the world. Helping domestic and international customers better understand their competitors, thereby making highly effective strategic decisions during the research, penetration and development phase in the market.


Specifically, the services VIRAC brings to customers


Industry Factsheet Report

Provide reliable industry reporting.

Provides in-depth research, analysis and comprehensive understanding.

Collect and deliver critical information and market, customer and competitor insights.

Support customers to come up with the optimal strategy.


Company Research Report

Provide information in the form of business reports:

Understanding and evaluating business partners, thereby reducing increased risks and adding more opportunities for businesses.

– Make better and more accurate decisions in all areas of business.


Market Research Report

Provide valuable market reports Surveys, reviews, comparisons,… products and competitors.

Research, strengthen, understand the needs of how the market works.

Help customers make the right decisions.


Trade connections, consulting – VIRACE

Analyze data, evaluate, find potential partners according to customer’s criteria.

Contact, arrange, plan meetings and discussions.

Help customers make the right decisions.


VIRAC provides a variety of research reports on many economic sectors in Vietnam; including analysis from overview to details of the market, products – services according to the needs of customers in many different fields.


Vietnam Industry Research and Consultancy is confident to be a reliable companion of your business on the way to conquer the Vietnamese market.



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