Associated with the development of the entertainment industry and bringing a huge source of revenue to Korea, the Hallyu wave awareness has crossed national boundaries, making Korea a new hub for cultural content products. The Korean wave has become increasingly popular and has had a great impact on many national cultures around the world, especially East Asian countries – including Vietnam.


So what is the Hallyu wave and why has it affected consumers in Vietnam?




Above is the information compiled from the ‘VIETNAM’S HALLYU WAVE AWARENESS INDUSTRY RESEARCH REPORT 2021’ conducted by VIRAC. The demo report above serves the purpose of detailed content structure reference.


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