[INFOGRAPHIC] GEN Z – POTENTIAL SOLUTIONS FOR THE BEVERAGE INDUSTRY 2022

Over the years, the F&B has consistently been one of the most important and potential economic sectors. In the period 2020 – 2025, this industry is expected to grow at a rate of 5% to 6% per year. However, through four outbreaks of Covid-19 in 2021, the beverage industry has been severely affected. Three major sectors in the beverage market which are beer, wine, and soft drink, all recorded significant declines in consumption. To create an “exit” from the beverage industry’s doldrums in 2022, beverage companies have targeted Gen Z as a new potential customer file. The Beverage infographic below will be the answer for the question:

“What is the potential of the new consumer generation – Gen Z for the Beverage industry in 2022?”

gen-Z-beverage-2022-infographic

 


 

Infographic of Beverage industry above is compiled from the ‘VIETNAM BEVERAGE INDUSTRY REPORT 2021’ and conducted by VIRAC. The full report will provide customers with in-depth macroeconomic information and the situation of beer – brandy – wine – soft drinks in Vietnam’s market.

 

For the full contents of the report, please leave your information here.

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