Vietnam Beverage Market Report Q2/2022
Demand for the beverage industry recovered in the first 6 months:
❑ Compared to 6M/2021, the Covid-19 pandemic has been controlled, dining and entertainment services… have been relaxed; translations
restaurants, bars, karaoke… come back into operation;
❑ From March 15, 2022, international flights are resumed, marking the return of the tourism industry and an opportunity
for promoting consumption of beverage products.
❑ Many major cultural and sports events are held: eg Seagames 23…
Outlook for 6T beverages at the end of 2022
Thanks to the post-Covid-19 opening, the revenue of the beverage industry is expected to be in the superior group of
❑ BMI also forecasts that Vietnam’s total household spending will tend to increase in the period 2022-25. Do
Accordingly, Vietnamese consumers are expected to maintain strong purchasing power for FMCG products
regardless of the negative effects of the Covid-19 pandemic. With this trend, domestic products will have the advantage
than the imported product line when it reduces costs and risk factors (suppression of the supply chain
❑ On-site sales channel is forecasted to recover strongly in Q3/22: social activities such as outdoor entertainment
Heaven, restaurants, tourism and hotels have reopened since the beginning of 2022. These factors will drive the growth.
strong recovery of the channel in place. Expect sales in Q3/22 to show growth
strong thanks to its low base. With the return of workers and students in cities (the opening of
reopening of schools and universities takes place in Q2 & 3/22) in the new normal economy, projected
expected to encourage demand for beverages.
2. Beer market
3. Spirits market
4. Wine market
5. Soft drinks