In the first quarter of 2025, Vietnam’s tourism industry is on a path of strong recovery and development, aiming to become a key economic sector with various new strategies and trends.
REGISTER TO RECEIVE VIETNAM’S TOURISM REPORT QUARTER 1/2025
Vietnam’s tourism market recorded a significant breakthrough with over 6 million international arrivals, and notable growth in travel and accommodation revenues. China and South Korea continued to lead in tourist numbers, followed closely by emerging markets such as Cambodia, the Philippines, and India.
Vietnam’s Tourism records record growth in international arrivals in Q1/2025
According to the latest report from the General Statistics Office (Ministry of Finance), Vietnam welcomed more than 2.05 million international visitors in March 2025, an impressive increase of 28.5% compared to the same period last year. Overall, the country received over 6 million international arrivals in Q1/2025, up 29.6% from the same period in 2024.
Source: Ministry of Culture, Sports and Tourism
This not only reflects strong growth but also sets a new record, marking the highest number of international arrivals in a quarter to date.
China and South Korea Lead in Market Share
In Q1/2025, China led the international tourist market to Vietnam with 1.58 million arrivals, accounting for approximately 26.5% of the total. South Korea ranked second with 1.26 million arrivals (21.1%). These two markets together contributed 47% of total international arrivals to Vietnam.
Top 10 International Tourist Markets in Q1/2025 (thousands of arrivals)
Source: Vietnam National Authority of Tourism
Diversifying Tourist Markets with Cambodia, the Philippines, and India
Several markets showed exceptional growth, including Cambodia (+105.6%), the Philippines (+95.1%), and India (+23.3%). This highlights the trend of diversifying international tourist sources to Vietnam.
Other key markets also recorded positive growth such as South Korea (+2.2%), Taiwan (+10.2%), the United States (+11.3%), Japan (+26.3%), Australia (+11.0%), and nearby Southeast Asian markets including Laos (+52.7%), Indonesia (+6.9%), and Thailand (+4.7%).
Vietnam’s Tourism Revenue Grows Strongly
Revenue from travel services in Q1/2025 was estimated at VND 21.5 trillion, an increase of 18.3% compared to the same period in 2024. Revenue in several provinces and cities also rose significantly compared to the same period last year: Hanoi up 23.5%; Da Nang up 22.1%; Quang Ninh up 20.9%; Binh Duong up 19.3%; Ho Chi Minh City up 15.1%; and Hai Phong up 9.1%.
Source: Ministry of Culture, Sports and Tourism
Additionally, accommodation and food services reached VND 200.1 trillion, up 14% thanks to the return of international visitors and stable growth in domestic tourism. Notable destinations with high revenue included Quang Ninh (up 20.1%), Da Nang (16.7%), and Hanoi (14.9%).
Policies and Trends Supporting Vietnam’s Tourism
In Q1/2025, the tourism industry recorded an increase in tourists from Poland and Switzerland, rising by 52.9% and 14.1% respectively compared to the same period last year. These positive outcomes were attributed to the Government’s issuance of Resolution 11/NQ-CP, which grants short-term visa exemptions for citizens of Poland, the Czech Republic, and Switzerland from March 1 to December 31, 2025, helping to attract more tourists from these markets throughout the year.
Source: Vietnam Financial Times
Promotional campaigns and international events have helped elevate Vietnam’s tourism image globally. At the same time, domestic tourism showed strong recovery, with 32 million domestic trips recorded in Q1/2025, an increase of 8.7% compared to the same period last year.
REGISTER TO RECEIVE VIETNAM’S TOURISM REPORT QUARTER 1/2025
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