The global drinks market has maintained a positive and potential development but has not been exploited effectively. Europe and Asia, especially China, currently are major development motivation, but in the future, the growth rate will be driven by the development of Africa and the Middle East. Beer market has a clear distinction and competition between two groups: multinational companies with advantages in capitals, brands, distribution channels and indigenous manufacturers with understanding and serving the needs of the local customers. Alcohol is witnessing the rapid growth, especially the high-quality wine. In particular, vine wine production is unstable due to the quality as well as the number of grapes that make alcohol change according to the change of weather. Malt wine is gaining market share of Wine and is expected to be the driving force of alcohol beverage.

Beverage market in the first 9 months of 2018 slightly increased compared to 2017 due to difficulties in production. Beer production in Vietnam depends on raw materials imported mainly from Australia, China and some countries in Europe. With large manufacture-size and stable growth rate, the domestic beer production industry has met the demand for consumption in the country, tended to reduce imports and increase exports, contibuting to higher export turnover of the industry.

Soft beverage market is large and has a high growth rate, due to the advantage of domestic supply such as abundant mineral water reserves and a variety of fruit having good quality. Instant tea, bottled water and carbonated drinks account for the largest share of consumption. Most soft beverage products distributed through store channels are more efficient than on-site consumption channels. Competitive pressure in the beverage sector is huge because there are many product lines on the market and many companies are involved in the business.

The wine market is on small scale with falling production and unable to meet the domestic demand for high-quality wine and low export value. As a result, wine imports have been increased to offset the shortage of domestic supplies. The domestic wine market has potential to develop, mainly serving middle-class customers upwards, and is increasingly favored by domestic and Asian markets.

Among the typical enterprises in the Beverage industry, only a few domestic enterprises with large scale and strong brand names such as Habeco, Sabeco and Tan Hiep Phat are competitive with FDI enterprises.

Executive summary
1 Business environment
1.1 Macroeconomic context
1.2  Legal barriers
1.3  Free trade agreements
2 Industry overview
2.1  Global market
2.1.1. Beer
2.1.2. Alcohol
2.1.3 Beverage
2.2  Vietnamese Market
2.2.1. Beer
2.2.2. Alcohol
2.2.3 Beverage
2.3  Risk
2.3.1 SWOT analysis
2.3.2. Competitiveness analysis
2.3.3. Business risk
2.4  Planning and development
2.5  Prospect and Forecast
2.5.1. Development motivation 
2.5.2 Forecast
3 Enterprise analysis 
3.1  Profitability
3.2  Operability
3.3  Financial Power
3.4 Profit margin
4 Appendix
Saigon Beer-Alcohol-Beverage Joint Stock Corporation (Sabeco)
Vietnam Brewery Limited Company (VBL)
Hanoi Beer-Alcohol-Beverage Joint Stock Corporation (Habeco)
Ladofood Company Ltd.
Tan Hiep Phat Beverage Group (THP)
Aroma Beer-Alcohol-Beverage Joint Stock Corporation (Aroma)
Chuong Duong Beverages Joint Stock Company
URV Vietnam Limited Company
Ha Noi Liquor Joint Stock Company

Figure 1: Monthly CPI fluctuations, 2014-2018
Figure 2: GDP growth, 2011 – 2018
Figure 3: CPI in 9T / 2018 by commodity group
Figure 4: Foreign Direct Invesment , 2014 – Q3/2018e
Figure 5: Exchange Rate VND/USD, 2013 – 9T/2018
Figure 6: Import and Export, 2006 – 9T/2018
Figure 7: Contribute of  beverage sector to GDP, 2006 – 2016
Figure 8: CPI of the whole country and the beverage and tobacco 2017–6T/2018
Figure 9: Total population and population structure in working age Period 2010–2017
Figure 10: Total disposable income, 2010–2020f
Figure 11: Retail sales of goods, 2010 – 6T/2018
Figure 12: Beer producing enterprises 2010–2016
Figure 13: Profit before tax rate of drinks 2010–2016
Figure 14: Growth rate of Drinks 2011–2017
Figure 15: Tax schedule in Special consumption applies to Alcohol, Beer from year 2016
Figure 16: Produce and consume Worldwide Malt, 10/11–17/18e
Figure 17: Price fluctuations in Great Britain in the period 1/2012–2017
Figure 18: Market share of the 5 largest malt producing countries  2017/2018e
Figure 19: Consumption situation of the circuit for processing malt in the world
, 10/11–16/17
Figure 20: Malnutrition output in the world 2011 – 2015
Figure 21: Malt output and export turnover in the world 2011 – 2016
Figure 22: Cultivation and production area of ​​the world 2008–2017e
Figure 23: Hops Price in Washington state 1982–2016
Figure 24: Market share of the largest Hops producer  2017
Figure 25: Export situation of Hops, 2011–2017
Figure 26: Market share of the world’s largest exporter of Hops 2017
Figure 27: Consumption and production of beer in the world 2010–2017e
Figure 28: Output and export value of global beer, 2010–2017
Figure 29: Market share of major beer, 2017
Figure 30: Planted area of ​​grapes  producing wine, 2005–2017e
Figure 31: Total grape production output,, 2010–2016e
Figure 32: Production and consumption of wine Global, 2005–2017e
Figure 33: Market share of the world’s largest wine producer 2017
Figure 34: Market share of the 5 world’s largest wine consumer 2017
Figure 35: Value and Output of Wine Export 2000–2017e
Figure 36: Brandy consumption 2009 – 2016
Figure 37: Countries import Brandy  with the most volume 2016
Figure 38: Value and Export volume of Beverage in 2010-2016
Figure 39: Consumption of beverages consumer through the global off-trade channel, 2012 – 2017
Figure 40: Structure of beverage consumption by output, 2017
Figure 41: 10 Best Beverages brands in the world  2016–2017
Figure 42: Situation of production and consumption of beverages in  Domestic,
Figure 43: Import-export situation Drinks in Domestic, 2010-6T/2018e
Figure 44: Production structure by sub-sector , period 2010 – 2017
Figure 45: Import situation of Malt and Hops 2010-2017
Figure 46: Malt output exported to Vietnam, 2011-2017
Figure 47: Major Malt export areas for Vietnam, 2017e
Figure 48: Imports of Hops to Vietnam, 2010 -2017e
Figure 49: The structure of the supply of Hops to Vietnam 2017
Figure 50: The situation of production and consumption of domestic beer industry
Figure 51: Sales structure of the beer industry, 9T/2018
Figure 52: Inventory of the beer industry 2011 – 9T/2018
Figure 53: Inventory of beer industry, 9T / 2018
Figure 54: Market share of domestic enterprises  2017
Figure 55: Top brand beer in Vietnam, 2017
Figure 56: Import and Export of beer, 2010 –9T/2018
Figure 57: The largest consumption of Vietnamese beer
Figure 58: Delivery conditions in beer export 9T/2018e
Figure 59: Payment methods of beer exporters  9T/2018
Figure 60: Top 10 exporters of beer in Vietnam  9T/2018e
Figure 61: Top 10 importers of beer in Vietnam  9T/2018e
Figure 62: Top largest beer import company in Vietnam 9T/2018e
Figure 63: Top biggest companies export beer to Vietnam , 9T/2018e
Figure 64: Share of beer consumption through distribution channels  2011 – 2016
Figure 65: Price structure of beer to consumers
Figure 66: The situation of production and consumption of domestic alcohol 2010 – 9T/2018e
Figure 67: Revenue Wine and Brandy in domestic 2010 – 9T/2018
Figure 68: Inventory  in Wine industry , 2010 – 2017
Figure 69: The market share of sales of Brandy production enterprises, 2017
Figure 70: The market share of consumption of Brandy brands, 2017
Figure 71: Market share of consumption of wine production enterprises 2017
Figure 72: Market share of the brands Wine by output  2017
Figure 73: Alcohol Export and Export 2010–9T/2018e
Figure 74: Wine Export  and Import 2010 – 9T/2018
Figure 75: Brandy Export and Import 2010 –9T/2018e
Figure 76: Vietnam’s major wine supply market, 9T/2018e
Figure 77: Export market share of Vietnam’s main wines, 9T/2018e
Figure 78: Vietnam’s largest market for Brandy  9T/2018e
Figure 79: Vietnam’s largest Brandy supply market  9T/2018e
Figure 80: The proportion of 10 companies importing strongest wine in Vietnam  9T/2018e
Figure 81: The proportion of 10 companies exporting strongest wine in Vietnam  9T/2018e
Figure 82: Top 10 companies to export Brandy to Vietnam  9T/2018e
Figure 83: Top 10 companies importing Vietnam Brandy 9T/2018e
Figure 84: Top 10 companies import wine in Vietnam  9T/2018e 
Figure 85: Top 10 companies  export wine in Vietnam  9T/2018e 
Figure 86: Top 10 companies export wine to  Vietnam  9T/2018e 
Figure 87: Top 10 companies import wine to  Vietnam  9T/2018e 
Figure 88: The situation of production and consumption of domestic beverage industry, 2010-6T/2018e
Figure 89: Consumption Structure of Beverages (by volume) 9T/2018e
Figure 90: Inventory in Beverage 2010 – 9T/2018
Figure 91: Inventory structure by product line   9T/2018
Figure 92: The total number of businesses producing beverages 2010-2016
Figure 93: Market share of beverage businesses in Vietnam, 2017
Figure 94: Market share of Beverages , 2017
Figure 95: Beverage Import and Export, 2010 – 9T/2018
Figure 96: Beverage Situation Import and Export, 2010 – 9T/2018e
Figure 97: The situation of export and import of soft drinks, 2010 – 9T/2018
Figure 98: Structure of consumption market Vietnamese fruit juice , 9T/2018e
Figure 99: Structure of Supply market Vietnamese fruit juice, 9T/2018e  
Figure 100: Market structure of fresh water consumption from Vietnam, 9T/2018e
Figure 101: Market structure of fresh water supply toVietnam, 9T/2018e
Figure 102: Vietnam’s soft drink market shares, 2018
Figure 103: Top 10 importers of fresh water in Vietnam, 9T/2018e 
Figure 104: Top 10 exporters of fresh water in Vietnam, 9T/2018e 
Figure 105: Top companies export soft drinks to Vietnam, 9T/2018e
Figure 106: Top companies importing soft drinks from Vietnam, 9T/2018e
Figure 107: Top 10 exporters of fruit juice in Vietnam, 9T/2018e 
Figure 108: Top 10 companies importing fruit juices in Vietnam, 9T/2018e 
Figure 109: Top 10 fruit juice exporters to Vietnam, 9T/2018e
Figure 110: Top 10 companies import fruit juice to Vietnam, 9T/2018e
Figure 111: Turnover of the business  2016 – 2017
Figure 112: Enterprise Cost Management, 2016 – 2017
Figure 113: Cost of sales, 2016 – 2017
Figure 114: cycle of receivables of enterprises 2017
Figure 115: Inventory turnover of enterprises 2017
Figure 116: Efficiency of Assets Used by Beverage Businesses  2017
Figure 117: Debt repayment capacity of enterprises 2017
Figure 118: Enterprises solvency  2017
Figure 119: Turnover receivable ratio, 2016 – 2017

Table 1: Final export tax of some commodity
Table 2: Commitment of some product
Table 3: Vietnam’s commitment to the CPTPP on import duties:
Table 4: Production and growth rate of beer production in 7 regions in the world 2017e
Table 5: List of 10 countries with the largest beer export and import value in the world 2017
Table 6: 10 brands of beer have the largest value in the world 2016–2017
Table 7: Top 5 countries have the largest grape area in the EU in 2017
Table 8: Top 5 countries have the largest grapes outside the EU
Table 9: Gross output of grapes by country in 2016
Table 10: Largest wine importers
Table 11: Most prevalent liquor types in the world 2017Type of wine Total brand
Table 12: Top 5 Wines Producer in the World, 2016–2017
Table 13: Top 5 Wines Consumer in the World,, 2016- 2017
Table 14: Top 5 Wines Export Company in the World, 2016 – 2017
Table 15: The countries that import the most wine
Table 16: The Most popular wine brands in the world 2016
Table 17: Famous Wine Brands in the World 2016
Table 18: The Biggest Wine production Company in the world 2016
Table 19: The most famous Wine production Nation in the world 2016
Table 20: Development Budget
Table 21: Production capacity by region
Table 22: Forecasts of consumption value of the sub-industries (including both domestic and imported products), 2018-2020
Table 23: The beer factory will be built and inaugurated in the period of 2015 – 2019
Table 24: Beverage factories are under construction and inaugurated in 2015 – 2017
Table 25: Enterprises FDI
Table 26: List of 13 typical businesses in beverage 2017