The global beverage market always maintain positive developments and there are also many prospectswhich have not been exploited. Beer is produced in large scale and volume but there are still some problems about the main input material. Wine has witnessed a rapid growth, especially high-class wine lines. In which, champagne volume does not remain stable due to the quality as well as the fluctuation of grape volume to make wine depending on the weather changes.

Vietnam beverage market has gradually met the demand of consumers, replacing a part of imported products and taking part in exporting, in which beer and soft-drink gain the upper hand, wine only accounts for a small proportion.

Regarding the beer market, the domestic beer producing industry has met the internal consumption demand, and gradually decreased importing and increased exporting, which contributes to improve the export turnover. Vietnam always among the biggest beer markets in the world. In the first 3 months of 2019, the total beer volume increased 8.1% over the same period of 2018. Equatorial Guinea was the largest beer market of Vietnam with about 20% of total beer exports.

Regarding the alcohol market, in the first 3 months of 2019, wine production rose by 8.6% compared to the same period last year. The wine imports increased 9.7% in volume and 9.5% in value over the same period of 2018 because the domestic consumption market still grew stably. In general, the wine scale is small, the production is on a downward trend, unable to meet the domestic high quality wine demand, and of low export value.

Regarding the soft-drink market, in Q1/2019, the soft-drink production in Vietnam increased by 70% compared to Q1 / 2018, the consumption rose 73% over Q1 / 2018. In early 2019, the pure water consumption growth rate decreased by more than 7%, accounting for 55.6% of the total consumption of soft drinks, followed by soda water, bird’s nest drinks and nutritious juices, fruit juices (all accounted for 11.6%); Non-carbonated mineral water (9.1%). The carbonated mineral water only accounted for about 0.5%.

Executive summary
1 Business environment
1.1 Macroeconomic context
1.2 Legal Framework
2 Industry overview
2.1 Global market
2.1.1. Beer
2.1.3 Soft Drink
2.2 Vietnam market
2.2.1 Beer
2.2.2 Spirit
2.2.3 Soft Drink
2.3 Industrial Development Motive
3 Enterprise analysis
3.1 Profitability
3.2 Operability
3.3 Financial strength
3.4 Profit Margin

Saigon Beer-Alcohol-Beverage Joint Stock Corporation (Sabeco)
Vietnam Brewery Limited Company (VBL)
Hanoi Beer-Alcohol-Beverage Joint Stock Corporation (Habeco)
Ha Noi Liquor Joint Stock Company
Binh Tay Liquor Joint Stock Company
MTV Lam Dong Food Limited Company
Thang Long Wine Joint Stock Company
Tan Hiep Phat Beverage Group (THP)
URC Vietnam Co., Ltd

List of figures
Figure 1: Monthly CPI fluctuations, 1/2015 – 3/2019
Figure 2: GDP growth rate by quarter, 2016 – 2019
Figure 3: Consumer confidence index, Q1/2014 – Q42018
Figure 4: Total population and population structure in working age Period 2010–2017
Figure 5: Retail sales of goods, 2010 – Q1/2019
Figure 6: Total disposable income, 2010–2020f
Figure 7: Enterprises producing Beer 2011–2017
Figure 8: Before-tax profit ratio of Beverage Industry 2010–2016
Figure 9: Production Growth rate of Beverage Industry 2011–2017
Figure 10: Global beer production and consumption, 2010–2017e
Figure 11: Market share of 5 largest wine producing countries 2018e
Figure 12: Global wine production and consumption, 2005–2018e
Figure 13: Market share of 5 largest wine consuming countries, 2018
Figure 14: Strong spirit consumption, 2017-2023f
Figure 15: Top largest strong spirit importing countries2018
Figure 16: Value and export volume of soft drinks, 2010-2017e
Figure 17: Global soft drink consumption through off-trade channel, 2012 – 2017
Figure 18: Beverage consumption structure by volume, 2017
Figure 19: Domestic beverage production and consumption, 2010-Q1/2019
Figure 20: Domestic beverage import-export, 2010-Q1/2019
Figure 21: Domestic beer production and consumption 2010 – Q1/2019
Figure 22: Revenue structure of Beer industry, Q1/2019
Figure 23: Domestic market share of enterprises, 2017
Figure 24: Top Vietnam beer brand, 2017
Figure 25: Beer import quantity and value 2010 – Q1/2019
Figure 26: Vietnam Import proportion of beer by country, 3M/2019– 2018e
Figure 27: Vietnam beer export 2010 – Q1/2019
Figure 28: Largest Vietnam beer consumption market, 3M/2019e
Figure 29: The proportion of beer consumption through distribution channels,2011 – 2016
Figure 30: Beer price structure to consumers 2018
Figure 31: Domestic Spirit Production 2010 – 3M/2019e
Figure 32: Domestic Spirit Revenue 2010 – 3M/2019
Figure 33: Market share of consumption volume of wine production enterprises 2017
Figure 34: Market share of wine brand by output, 2017
Figure 35: Vietnam Wine Import, 2010-Q1/2019
Figure 36: Vietnam wine export, 2010-Q1/2019
Figure 37: Top 10 largest wine import enterprises in Vietnam 3M/2019e
Figure 38: The proportion of 10 companies exporting strongest Brandy in Vietnam 2018e
Figure 39: Top 10 largest wine export enterprises for Vietnam 3M/2019e
Figure 40: Top 10 largest Vietnam wine import enterprises 3M/2019e
Figure 41: Vietnam strong spirit import, 2010-Q1/2019
Figure 42: Strong spirit import by country 3M/2019
Figure 43: Strong spirit import by commodity, 3M/2019
Figure 44: Vietnam strong spirit export, 2010-Q1/2019
Figure 45: Strong spirit export by country, 3M/2019
Figure 46: Strong spirit export by commodity, 3M/2019
Figure 47: Proportion of 10 biggest Strong-spirit importers of Vietnam 3M/2019e
Figure 48: Top 10 strong-spirit exporter for Vietnam, 3M/2019e
Figure 49: Proportion of 10 biggest Strong-spirit exporters of Vietnam 3M/2019e
Figure 50: Top 10 Vietnam strong spirit importer, 3M/2019e
Figure 51: Domestic production and consumption, 2010-Q1/2019
Figure 52: Consumption structure of Soft Drink (by volume) Q1/2019
Figure 53: Market Share of Vietnam enterprises, 2017
Figure 54: Market share of Vietnam soft drink commodity, 2017
Figure 55: Soft drink Import-export, 2010 – Q1/2019
Figure 56: Vietnam juice import, 2010-Q1/2019
Figure 57: Juice import by country, 3M/2019
Figure 58: Vietnam juice export, 2010-Q1/2019
Figure 59: Juice export by country, 3M/2018
Figure 60: Proportion of 10 largest juice export companies in Vietnam, 3M/2019e
Figure 61: Top 10 largest juice exporter for Vietnam, 3M/2019e
Figure 62: Proportion of 10 largest juice import companies in Vietnam, 3M/2019e
Figure 63: Top 10 largest Vietnam juice importer, 3M/2019e
Figure 64: Vietnam soda import volume, 2010-Q1/2019
Figure 65: Soda import volume by country, 3M/2019
Figure 66: Vietnam soda export volume, 2010-Q1/2019
Figure 67: Soda export by country, 3T/2019e
Figure 68: Proportion of 10 largest soda importers in Vietnam, 3M/2019e
Figure 69: Top largest soda exporter for Vietnam, 3T/2019e
Figure 70: Proportion of 10 largest soda exporters in Vietnam, 3M/2019e
Figure 71: Top largest Vietnam soda importer, 3T/2019e
Figure 72: Revenue of enterprises in 2017 – 2018
Figure 73: Enterprise management cost / net revenue, 2017-2018
Figure 74: Sales Cost/Net Revenue, 2017-2018
Figure 75: Number of receivable days of enterprises 2018
Figure 76: Inventory turnover of enterprises 2018
Figure 77: Using assets performance of Beverage enterprises 2018
Figure 78: Repayment ability of Beverage enterprises 2018
Figure 79: Solvency of Beverage enterprises 2018
Figure 80: Profit Margin 2017-2018

List of tables
Table 1: Roadmap for SCT applied to Spirit and Beer from 2016
Table 2: Quantity and growth rate of beer production in 7 regions 2017e
Table 3: Top 5 largest wine producing countries, 2017–2018
Table 4: Top largest wine consuming countries, 2017- 2018
Table 5: Wine import by countries, 3M/2019
Table 6: Vietnam wine export, 3M/2019
Table 7: Top 10 typical enterprises in beverage industry in 2018