The global beverage market always maintain positive developments and there are also many prospects which have not been exploited. Beer is produced in large scale and volume but there are still some problems about the main input material. Wine has witnessed a rapid growth, especially high-class wine lines. In which, champagne volume does not remain stable due to the quality as well as the fluctuation of grape volume to make wine depending on the weather changes.

Vietnam beverage market has gradually met the demand of consumers, replacing a part of imported products and taking part in exporting, in which beer and soft-drink gain the upper hand, wine only accounts for a small proportion.

Regarding the beer market, the domestic beer producing industry has met the internal consumption demand, and gradually decreased importing and increased exporting, which contributes to improve the export turnover. Vietnam always among the biggest beer markets in the world. In the first 3 months of 2019, the total beer volume increased 8.1% over the same period of 2018. Equatorial Guinea was the largest beer market of Vietnam with about 20% of total beer exports.

Regarding the alcohol market, in the first 3 months of 2019, wine production rose by 8.6% compared to the same period last year. The wine imports increased 9.7% in volume and 9.5% in value over the same period of 2018 because the domestic consumption market still grew stably. In general, the wine scale is small, the production is on a downward trend, unable to meet the domestic high quality wine demand, and of low export value.

Regarding the soft-drink market, in Q1/2019, the soft-drink production in Vietnam increased by 70% compared to Q1 / 2018, the consumption rose 73% over Q1 / 2018. In early 2019, the pure water consumption growth rate decreased by more than 7%, accounting for 55.6% of the total consumption of soft drinks, followed by soda water, bird’s nest drinks and nutritious juices, fruit juices (all accounted for 11.6%); Non-carbonated mineral water (9.1%). The carbonated mineral water only accounted for about 0.5%.

Executive summary
1 Business environment
1.1 Macroeconomic context
1.2 Legal Framework
1.3 Trade agreements
2 Industry overview
2.1 Global market
2.1.1 Beer
2.1.2 Wine
2.1.3 Soft Drink
2.2 Vietnam market
2.2.1. Beer
2.2.2 Spirit
2.2.3 Soft Drink
2.3 Risk Analysis
3.2.1 SWOT analysis
2.3.2 Competitiveness analysis
2.3.3. Business risk
2.4 Industrial Development Planning
2.5 Planning and prediction
3 Enterprise analysis
3.1 Profitability
3.2 Operability
3.3 Financial strength
3.4 Profit margin
4 Financial Statement Appendix

Saigon Beer-Alcohol-Beverage Joint Stock Corporation (Sabeco)
Vietnam Brewery Limited Company (VBL)
Hanoi Beer-Alcohol-Beverage Joint Stock Corporation (Habeco)
Ha Noi Liquor Joint Stock Company
Binh Tay Liquor Joint Stock Company
MTV Lam Dong Food Limited Company
Thang Long Wine Joint Stock Company
Tan Hiep Phat Beverage Group (THP)
URC Vietnam Co., Ltd

List of figures
Figure 1: Monthly CPI fluctuations, 1/2015 – 3/2019
Figure 2: GDP growth rate by quarter, 2016 – 2019
Figure 3: Consumer confidence index, Q1/2014 – Q42018
Figure 4: Total population and population structure in working age Period 2010–2017
Figure 5: Retail sales of goods, 2010 – Q1/2019
Figure 6: Total disposable income, 2010–2020f
Figure 7: Enterprises producing Beer 2011–2017
Figure 8: Before-tax profit ratio of Beverage Industry 2010–2016
Figure 9: Production Growth rate of Beverage Industry 2011–2017
Figure 10: Global Barley Production and Consumption, 10/11–18/19e
Figure 11: Barley price movements in the UK 1/2012-5/2018
Figure 12: Market Share of the 5 largest barley producing countries 2018/2019e
Figure 13: Global barley consumption for processing malt, 10/11–18/19
Figure 14: Global production and turnover of exporting malt 2011 – 2018
Figure 15: Global cultivated area and production of Hops 2008–2018e
Figure 16: Hops Price in Washington, D.C. 1982–2018
Figure 17: Market share of 5 largest hops producing countries 2018
Figure 18: Market share of 5 largest hops exporting countries 2018e
Figure 19: Hops export quantity in 2011–2018e
Figure 20: Global beer production and consumption, 2010–2017e
Figure 21: Global quantity and turnover of beer export 2010–2018e
Figure 22: Market share of top largest beer brand, 2017
Figure 23: Grape growing area produces wine, 2005–2018e
Figure 24: General grape production in 2010–2017e
Figure 25: Market share of 5 largest wine producing countries 2018e
Figure 26: Global wine production and consumption, 2005–2018e
Figure 27: Market share of 5 largest wine consuming countries, 2018
Figure 28: Wine export quantity and value 2000–2018e
Figure 29: Strong spirit consumption, 2017-2023f
Figure 30: Top largest strong spirit importing countries2018
Figure 31: Value and export volume of soft drinks, 2010-2017e
Figure 32: Global soft drink consumption through off-trade channel, 2012 – 2017
Figure 33: Beverage consumption structure by volume, 2017
Figure 34:
Figure 35:
Figure 36:
Figure 37:
Figure 38: Domestic beverage production and consumption, 2010-Q1/2019
Figure 39: Domestic beverage import-export, 2010-Q1/2019
Figure 40: Vietnam malt import quantity, 2011-2017
Figure 41: The main malt export areas for Vietnam, 2017e
Figure 42: Vietnam Hops Import, 2010 -2017e
Figure 43: The structure of hops supply for Vietnam 2017
Figure 44: Domestic beer production and consumption 2010 – Q1/2019
Figure 45: Revenue structure of Beer industry, Q1/2019
Figure 46: Domestic market share of enterprises, 2017
Figure 47: Top Vietnam beer brand, 2017
Figure 48: Beer industry inventory 2011 – Q1/2019
Figure 49: Structure of beer industry inventory, Q1/2019
Figure 50: Beer import quantity and value 2010 – Q1/2019
Figure 51: Vietnam Import proportion of beer by country, 3M/2019– 2018e
Figure 52: Vietnam beer export 2010 – Q1/2019
Figure 53: Largest Vietnam beer consumption market, 3M/2019e
Figure 54: Beer export delivery conditions 3M/2019e
Figure 55: Payment methods of beer exporters 2018e
Figure 56: Proportion of 10 largest beer exporter in Vietnam, 3M/2019e
Figure 57: Top biggest beer importer in Vietnam, 3M/2019e
Figure 58: Proportion of 10 largest Vietnam Beer importers, 3M/2019
Figure 59: Top biggest beer exporter in Vietnam, 3M/2019e
Figure 60: The proportion of beer consumption through distribution channels,2011 – 2016
Figure 61: Beer price structure to consumers 2018
Figure 62: Domestic Spirit Production 2010 – 3M/2019e
Figure 63: Domestic Spirit Revenue 2010 – 3M/2019e
Figure 64: Spirit Inventory, 2012 – Q1/2019
Figure 65: Market share of consumption volume of wine production enterprises 2017
Figure 66: Market share of wine brand by output, 2017
Figure 67: Vietnam Wine Import, 2010-Q1/2019
Figure 68: Vietnam wine export, 2010-Q1/2019
Figure 69: Top 10 largest wine import enterprises in Vietnam 3M/2019e
Figure 70: The proportion of 10 companies exporting strongest Brandy in Vietnam 2018e
Figure 71: Top 10 largest wine export enterprises for Vietnam 3M/2019e
Figure 72: Top 10 largest Vietnam wine import enterprises 3M/2019e
Figure 73: Market share of consumption volume of the spirits producers, 2017
Figure 74: Market share of consumption volume of brands of Spirits, 2017
Figure 75: Vietnam strong spirit import, 2010-Q1/2019
Figure 76: Strong spirit import by country 3M/2019
Figure 77: Strong spirit import by commodity, 3M/2019
Figure 78: Vietnam strong spirit export, 2010-Q1/2019
Figure 79: Strong spirit export by country, 3M/2019
Figure 80: Strong spirit export by commodity, 3M/2019
Figure 81: Proportion of 10 biggest Strong-spirit importers of Vietnam 3M/2019e
Figure 82: Top 10 strong-spirit exporter for Vietnam, 3M/2019e
Figure 83: Proportion of 10 biggest Strong-spirit exporters of Vietnam 3M/2019e
Figure 84: Top 10 Vietnam strong spirit importer, 3M/2019e
Figure 85: Domestic production and consumption, 2010-Q1/2019
Figure 86: Consumption structure of Soft Drink (by volume) Q1/2019 Figure 87: Soft drink inventory volume 2010 – Q1/2019
Figure 88: Inventory structure according to the stage product line Q1/2019
Figure 89: Market Share of Vietnam enterprises, 2017
Figure 90: Market share of Vietnam soft drink commodity, 2017
Figure 91: Soft drink Import-export, 2010 – Q1/2019
Figure 92: Vietnam juice import, 2010-Q1/2019
Figure 93: Juice import by country, 3M/2019
Figure 94: Vietnam juice export, 2010-Q1/2019
Figure 95: Juice export by country, 3M/2018
Figure 96: Proportion of 10 largest juice export companies in Vietnam, 3M/2019e
Figure 97: Top 10 largest juice exporter for Vietnam, 3M/2019e
Figure 98: Proportion of 10 largest juice import companies in Vietnam, 3M/2019e
Figure 99: Top 10 largest Vietnam juice importer, 3M/2019e
Figure 100: Vietnam soda import volume, 2010-Q1/2019
Figure 101: Soda import volume by country, 3M/2019
Figure 102: Vietnam soda export volume, 2010-Q1/2019
Figure 103: Soda export by country, 3T/2019e
Figure 104: Proportion of 10 largest soda importers in Vietnam, 3M/2019e
Figure 105: Top largest soda exporter for Vietnam, 3T/2019e
Figure 106: Proportion of 10 largest soda exporters in Vietnam, 3M/2019e
Figure 107: Top largest Vietnam soda importer, 3T/2019e
Figure 108: Forecast Vietnam beer consumption 2018f-2022f
Figure 109: Forecast Vietnam Spirit consumption 2018f-2022f
Figure 110: Forecast Vietnam soft drink consumption 2018f-2022f
Figure 111: Revenue of enterprises in 2017 – 2018
Figure 112: Enterprise management cost / net revenue, 2017-2018
Figure 113: Sales Cost/Net Revenue, 2017-2018
Figure 114: Number of receivable days of enterprises, 2018
Figure 115: Inventory turnover of enterprises, 2018
Figure 116: Using assets performance of Beverage enterprises, 2018
Figure 117: Repayment ability of Beverage enterprises 2018
Figure 118: Solvency of Beverage enterprises, 2018
Figure 119: Profit Margin, 2017-2018

List of tables
Table 1: Roadmap for SCT applied to Spirit and Beer from 2016
Table 2: Commitment with WTO
Table 3: Vietnam import tariff commitment with CPTPP:
Table 4: Quantity and growth rate of beer production in 7 regions 2017e
Table 5: Top largest export and import value countries in 2018
Table 6: 10 largest beer brand value 2017-2018
Table 7: Top 5 countries with the largest vineyard area in EU, 2018
Table 8: Top 5 countries with the largest vineyard area out of EU
Table 9: Total grapes production by country in 2017
Table 10: Top 5 largest wine producing countries, 2017–2018
Table 11: Top largest wine consuming countries, 2017- 2018
Table 12: Top largest wine exporting countries, 2017 – 2018
Table 13: Top largest wine importing countries, 2017 – 2018
Table 14: The most popular wines in the world 2016
Table 15: The most popular wines in the world 2016
Table 16: The most popular wines in the world 2016
Table 17: Malt and Hops Imports 2010-2017
Table 18: Wine import by countries, 3M/2019
Table 19: Vietnam wine export, 3M/2019
Table 20: Forecast of consumption value of sub-sectors (including domestic and imported products), 2018-2020
Table 21: The project and retail sector plan of FDI enterprises have been implemented in Vietnam
Table 22: Top 10 typical enterprises in beverage industry in 2018