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At VIRAC, we understand that information about customers is a very important component of business strategy. Market research is a way of getting an overview of consumers' wants, needs and beliefs. It can also involve discovering how they act. The research can be used to determine how a product could be marketed.

We are using both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data. Our clients, from in or outside of Vietnam, can count on us to provide accurate, latest trends to demand, consumer behavior, sales, growth opportunities etc. and assist at understanding the market.