The global beverage market has so far been on a positive trend but with lots of unexplored potentials. Europe and Asia, especially China, currently are major development motivation, but in the future, the growth rate will be driven by the development of Africa and the Middle East. Beer market has a clear distinction and competition between two groups: multinational companies with advantages in capitals, brands, distribution channels and indigenous manufacturers with understanding and serving the needs of the local customers. Alcohol is witnessing the rapid growth, especially the high-quality wine. In particular, vine wine production is unstable due to the quality as well as the number of grapes that make alcohol change according to the change of weather. Malt wine is gaining market share of Wine and is expected to be the driving force of alcohol beverage. Beverage market in the first quarter of 2018 sharply decreased compared to 2017 due to difficulties in production. 

Beer production in Vietnam depends on raw materials imported mainly from Australia, China and some countries in Europe. With large manufacture-size and stable growth rate, the domestic beer production industry has met the demand for consumption in the country, tended to reduce imports and increase exports, contributing to higher export turnover of the industry. 

Soft beverage market is large and has a high growth rate, due to the advantage of domestic supply such as abundant mineral water reserves and a variety of fruit having good quality. Instant tea, bottled water and carbonated drinks account for the largest share of consumption. Most soft beverage products distributed through store channels are more efficient than on-site consumption channels. Competitive pressure in the beverage sector is huge because there are many product lines on the market and many companies are involved in the business. 

The wine market is on small scale with falling production and unable to meet the domestic demand for high-quality wine and low export value. As a result, wine imports have been increased to offset the shortage of domestic supplies. The domestic wine market has potential to develop, mainly serving middle-class customers upwards, and is increasingly favored by domestic and Asian markets. As estimated, the beer, wine and soft drink segment will revenue xxx billion, xx billion and xxx billion respectively by 2018.

Executive summary
1. Business environment
1.1 Macroeconomic context
1.2 Legal barriers
1.3 Free trade agreements
2. Industry overview
2.1 Global market
2.1.1. Beer
2.1.2. Wine
2.1.3 Soft Drink
2.2 Local market
2.2.1. Beer
2.2.2. Wine
2.2.3 Soft Drink
2.3 Risk
2.3.1. SWOT analysis
2.3.2. Competitiveness analysis
2.3.3. Business risk
2.4 Planning and development
2.5 Prospect and prediction
2.5.1. Motivational factors
2.5.2 Prediction
3 Enterprise analysis
3.1 Profitability
3.2 Operating capability
3.3 Financial strength
3.4 Return on investment
4 Appendix

Saigon Beer-Alcohol-Beverage Joint Stock Corporation (Sabeco)
Vietnam Brewery Limited Company (VBL)
Hanoi Beer-Alcohol-Beverage Joint Stock Corporation (Habeco)
Aroma Beer-Alcohol-Beverage Joint Stock Corporation (Aroma)
Thang Long Wine Joint Stock Company
Ladofood Company Ltd.
Tan Hiep Phat Beverage Group (THP)
URC Vietnam Co., Ltd
Aroma Beer-Alcohol-Beverage Joint Stock Corporation (Aroma)
Dona Newtower Natural Drink And Food Joint Stock Company

List of figures
Figure 1: Monthly CPI fluctuations, 2014-2018
Figure 2: GDP growth, 2011 – 2018
Figure 3: Vietnam’s Consumer Confidence Index, Q1/2014 – Q1/2018
Figure 4: CPI by item group, 2018
Figure 5: VND/USD exchange rate, 2013-2018
Figure 6: FDI capital, 2015-2018
Figure 7: Beverage industry’s shares in GDP, the period 2010-2015
Figure 8: Commodity import – export, 2006 – 2018
Figure 9: Beverage and tobacco sectors’ CPI compared to the previous month T4/2017-2018
Figure 10: Total population and working – age population structure, 2010-2018
Figure 11: Vietnam’s retail sales 2011-2018
Figure 12: Total disposable income, 2010-2020
Figure 13: Beverage export output 2010-2015
Figure 14: Beer manufacturing enterprises 2010-2017
Figure 15: Profit margin before tax, 2010-2017
Figure 16: Beverage manufacturing growth 2011-2018
Figure 17: Global barley production and consumption, 10/11-17/18e
Figure 18: The UK’s barley price developments 1/2012-2018
Figure 19: Market shares of 5 largest barley producers 2017/2018
Figure 20: Barley consumption for malt processing, 10/11-16/17
Figure 21: The UK’s malt price movements, 7/7/2011-2015
Figure 22: Malt production situations in the world and Europe, 2010-2014
Figure 23: Malt export production in the world and Europe, 2010-2015
Figure 24: Global hops farming and production 2008-2018
Figure 25: Washington’s hops price movements 1982-2017
Figure 26: Market shares of 5 largest Hops producers 2018
Figure 27: Market shares of 5 world’s largest Hops exporters 2017
Figure 28: Hops export situation, 2011-2017
Figure 29: Beer output and growth rate of 7 regions 2018
Figure 30: Global beer consumption and production 2010-2018
Figure 31: Global beer output and exports, 2010-2017
Figure 32: Top 10 countries having the highest beer im-export value 2017
Figure 33: Countries with highest beer im-export growth rates 2010-2015
Figure 34: Production market shares of 5 world’s leading enterprises, 2017
Figure 35: Consumption market shares of 5 world’s leading enterprises, 2017
Figure 36: Wine-producing vineyard area, 2005-2017
Figure 37: Grape production in General, 2010-2017e
Figure 38: Market shares of five largest wine producers, 2017-2017
Figure 39: Global wine production and consumption, 2005-2017e
Figure 40: Top 5 largest wine consumers in the world, 2017
Figure 41: Wine export value and output 2000-2017e
Figure 42: Malt wine consumption 2009-2017
Figure 43: Largest malt wine importers 2017
Figure 44: Soft drink value and output 2010-2017
Figure 45: Soft dink sales, 2010-2015
Figure 46: Sales of soft drink lines 2015
Figure 47: Fizzy soft drink
Figure 48: Supplemental and sports drink
Figure 49: Fruit juice
Figure 50: Bottled water
Figure 51: Local soft drink production and consumption, 2010-2018
Figure 52: Local soft drink im-export import, 2010-2017e
Figure 53: Production structure by segment 2010-2018
Figure 54: Malt and hops import 2010-2017
Figure 55: Vietnam’s major malt export areas, 2017e
Figure 56: Malt import situations, 2010-2017
Figure 57: Hops import to Vietnam, 2010-2017e
Figure 58: Vietnam’s hops supply structure 2017
Figure 59: Local beer production and consumption, 2010 – 2018
Figure 60: Beer inventories, 2011-2018
Figure 61: Beer inventory structure, 2011-2018
Figure 62: Domestic consumption market shares, 2017
Figure 63: Top 10 Vietnam’s beer brands, 2017
Figure 64: Beer import – export, 2010 –2018
Figure 65: Beer consumption market largest Vietnam 2018
Figure 66: Largest beer suppliers for Vietnam 2018
Figure 67: Payment methods of beer export enterprises 2018
Figure 68: Beer export delivery conditions 2018
Figure 69: 10 Vietnam’s biggest beer exporters 2018
Figure 70: 10 Vietnam’s biggest beer importers 2018
Figure 71: Main Vietnam beer import partners, 2018
Figure 72: Main beer export partners to Vietnam, 2018
Figure 73: Beer consumption by distribution channels, 2011-2017
Figure 74: End-user beer price structure
Figure 75: Domestic liquor production and consumption 2010-2018
Figure 76: Wine inventories, 2010-2018
Figure 77: Sales of vine and malt wines 2010 – 2018
Figure 78: Malt wine consumption of production enterprises, 2017
Figure 79: Malt wine consumption market share, 2017
Figure 80: Vine wine consumption of production enterprises, 2017
Figure 81: Vine wine consumption market share by output, 2017
Figure 82: Vine wine import and export 2010-2018
Figure 83: Alcohol import and export 2010-2018
Figure 84: Malt wine import and export 2010-2018
Figure 85: Major wine suppliers to Vietnam, 2018
Figure 86: Vietnam’s major wine exports 2018
Figure 87: Vietnam’s larges malt wine consumers 2018
Figure 88: Vietnam’s larges malt wine suppliers 2018
Figure 89: 10 Vietnam’s biggest malt wine importers 20107e
Figure 90: 10 Vietnam’s biggest malt wine exporters 20107e
Figure 91: Top 10 malt wine exporters to Vietnam 2018
Figure 92: Top 10 Vietnam’s malt wine importers 2018
Figure 93: Top 10 Vietnam’s largest malt wine importing enterprises 2018
Figure 94: Top 10 Vietnam’s largest malt wine exporting enterprises 2018
Figure 95: Top 10 largest malt wine exporters to Vietnam 2018
Figure 96: Top 10 Vietnam’s largest malt wine importers 2018
Figure 97: Domestic soft drink production and consumption 2010-2018
Figure 98: Soft drink consumption structure (by volume) 2018
Figure 99: Soft drink inventories 2010 – Q1/2018
Figure 100: Inventory structure by product lines 2010-2018
Figure 101: Total soft drink enterprises 2010-2018
Figure 102: Vietnam’s soft drink market shares, 2018
Figure 103: Soft drink line market shares, 2018
Figure 104: Soft drink export and import, 2010-2018
Figure 105: Soft beverage export and import, 2010-2018
Figure 106: Fruit juice export and import, 2010-2018
Figure 107: Vietnam’s fruit juice consumer structure 2018
Figure 108: Vietnam’s fruit juice supplier structure 2018
Figure 109: Vietnam’s soft drink consumer structure 2018
Figure 110: Vietnam’s soft drink supplier structure 2018
Figure 111: 10 Vietnam’s biggest soft drink importing enterprises 2018
Figure 112: 10 Vietnam’s biggest soft drink exporting enterprises 2018
Figure 113: Top largest fresh drink exporters Vietnam 2018
Figure 114: Top Vietnam’s largest fresh drink importers 2018
Figure 115: 10 Vietnam’s biggest fruit juice exporting enterprises 2018
Figure 116: Top 10 fruit juice exporters to Vietnam 2018
Figure 117: 10 Vietnam’s biggest fruit juice importing enterprises 2018
Figure 118: Top 10 fruit juice importers to Vietnam 2018
Figure 119: Rate of turnover, 2015-2017
Figure 120: Gross profit and gross profit margin, 2017
Figure 121: Turnover of receivables 2017
Figure 122: Corporate inventory turnover 2017
Figure 123: Asset performance, 2017
Figure 124: Solvency capacity, 2017
Figure 125: Payment capacity, 2017
Figure 126: ROA and ROE 2015-2017
List of tables
Table 1: SCT roadmap applicable to liquor and beer since 2017
Table 2: 10 highest-value beer brands, 2017-2018
Table 3: Top five European countries with the largest wine vineyard area
Table 4: Top five non- European countries with the largest wine vineyard area
Table 5: Total vine production by country in 2017
Table 6: Top five largest wine producers in the world, 2014-2017
Table 7: Total vine production by country in 2017
Table 8: Top 5 largest wine consumers in the world, 2015-2017
Table 9: Largest wine exporters
Table 10: Largest wine importers
Table 11: Most prevalent liquor types in the world 2017 Type of wine Total brand
Table 12: World-class alcohol brands 2017
Table 13: World’s largest wine traders and producers 2015
Table 14: World – famous wine exporters 2015
Table 15: 10 highest-value soft drink brands, 2017-2018
Table 16: Sub-sectoral consumption price forecast (including both domestic and imported products), 2018-2020
Table 17: Built and inaugurated beer factories, 2015-2019
Table 18: Built and inaugurated soft drink plants, 2015-2018
Table 19: 100%-FDI enterprises’ market penetration roadmap
Table 20: FDI enterprises’ retailing projects and plans have been launched in Vietnam
Table 21: List of 13 major beverage enterprises 2017